WELCOME TO IDEO’S RESOURCE FOR  UNDERSTANDING, BUILDING, AND PITCHING  BRANDS.

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Welcome, IDEOers. This is the place where you can dig into things like brand case studies and project plans. Get clarity on brand definitions. Find tools to host a brand workshop. It’s all here. (Or at least that’s the goal.) Use the links above, and shoot us a Slack if you need any help. 

︎ NA B&C Cohort Brand Designers