OUR POV AND CASE STUDIES FOR PITCHING BRAND WORK.

We believe great brands evoke emotion, drive devotion, and enrich lives. We’ve been developing iconic brands at IDEO for decades, and have the stories to prove it.

The brands we design are full of personality, driven by clear values, and lead with empathy—listening, understanding, and acting dynamically—in dialogue with people and the world.

If you need content for a proposal, slides that speak to our past work, or to see how we’ve scoped brand projects in the past, see below.

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What makes our brand work unique?

We look at brand through four lenses:

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A systems view

We design brands and user experiences with a deep understanding of its ecosystem—from an organization’s internal strengths, capabilities, and assets to its external context, including category, competitive landscape, sentiment, and impact in the world.

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Deeply empathic research

We believe that true customer-centricity doesn’t come from surveys. In order to build trustworthy, emotional connections, we employ a research process that leads to authentic feedback and contextual nuance from those who matter most—your partners and employees.

VIEW BRAND CASE STUDIES ︎︎︎

VIEW IDEO BRAND
GUIDELINES BOOKS ︎︎︎
SUGGEST A TOOL, EXERCISE, OR EXAMPLE︎︎︎

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A holistic approach

Our dedicated, multi-disciplinary teams consider every aspect of a brand—from positioning to identity, expression to experience, digital to physical—in order to create a cohesive, differentiated experience across all touchpoints that meets the needs of the business and audiences alike.

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Actionable audacity

We partner closely with ambitious, enlightened leaders within our client organizations so that teams and stakeholders are inspired to execute and advance the brand vision. Together, we chart a viable path for growth—one that combines insight and imagination to build desirable futures.

Our Capabilities

We design brands from the inside out—starting with a deep understanding of consumer needs, culture and trends, and market opportuntities. Our client deliverables include:

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